When it comes to famous graphic designers, the American designer Paul Rand is right up there with the best of them.

He was a household name in publication, advertising, and corporate identities which is why today he is regarded as one of the innovators of modern corporate American design. He should also be praised for having convinced many large business groups of the value of investing in a designed identity.

As a boy he showed interest in typography—painting signs for his father and events held at school. Despite his obvious inclination towards this area, his father apparently didn’t support his career. He wasn’t convinced that this was a skill set to build a career with. As such it’s not surprising that many sources cite that he was largely a self-taught designer.

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