Design balance is very rarely described by non-designers because it’s more of a feeling that people will get. A person will just have a positive reaction to something that seems to sit neatly, look clean and be arranged in a logical order. This theory is discussed in Design Theory 1: Composition.

Balance and composition go hand in hand. It is immpossible to arrange a good composition unless it’s balanced correctly, so balance forms the underlying structure of composition and page harmony.

Continue Reading: http://houseofwook.com/theory-of-design-balance/